Tumbling With Rich

American Airlines proves once again that two wrongs make a mess on the net. http://bit.ly/4XEKgb


It only took an hour for American Airlines to find and terminate Mr. X, a UX user experience architect working for the company, after he responded to a Web site critique offered up by…

“Great works are performed not by strength but by perseverance.” — Samuel Johnson

RT @MikeLizun 84% of CMOs allocate <10% of their budgets 2 experimenting w/ social media & nontrad comms http://bit.ly/283SaZ


The most blatant mistake being made by public relations and communication professionals focusing on the increasingly crowded space of social media is employing a methodology that can be…

Or maybe I should have written … why public relations may never understand social media. bit.ly/1xsE9E

Social media empowered consumers to trade in mass communication for an era of infinite choices. http://bit.ly/1xsE9E

Retiring the social media deck used at the University of Nevada, Las Vegas. http://bit.ly/7IB9g

Since my first presentation on social media in 2005, it didn’t take long to appreciate that the entire communication field is a moving target. So I’ve made it a point to periodically retire the decks…